Kickoff Date* MM slash DD slash YYYY Campaign Completion Date* MM slash DD slash YYYY Campaign Topic* Campaign DescriptionCampaign Goal(s) Net New Leads Brand Awareness Customer Retention Website Visitors Mailing List Subscribers Email Opens / Clicks Webinar Registrations Other How many leads?* How many subscribers?* What brand?* Email Open Rate (Goal):* Email Click Rate (Goal):* How many net new registrations?* How many Advantage Customer registrations?* Please specify what goal(s): Target Audience Non-Technical Technical C-Level Managers Line of Business System Administrators End Users Specific Departmental Users Enterprise Advantage Customers Competitor Customers Other Please specify what audience: Required Assets White Paper Scenario Study Blog Posts Social Posts Social Headers Newsletter Feature Featured Area Blocks Product Page Slide-ins Pop-ups Drip Emails Webinar / Live Event Other Please specify what assets: Campaign Strategies Mailing List Email Marketing Unsolicited Email Marketing Featured Search Snippet Pinned Social Posts Featured Upsells Internal Linking Keyword Research Featured on ATNY Home Page Featured on ATNY Overview Pages Featured on ATNY Menu Featured on RC Home Page Featured on RC Menu Other Please specify what strategies: White PaperAsset Lead*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneReviewer*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneApprover*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneSubject Matter Expert*(select one)Jonathan AndrewsBrianna WolcottBill HoffmanJeff KunstlerColin MaggsDoug ByrneSam KrasznaiJim MarroneSkip DavisBen DeRossettNoneRequirements & Scope*Due Date* MM slash DD slash YYYY Scenario StudyAsset Lead*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneReviewer*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneApprover*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneSubject Matter Expert*(select one)Jonathan AndrewsBrianna WolcottBill HoffmanJeff KunstlerColin MaggsDoug ByrneSam KrasznaiJim MarroneSkip DavisBen DeRossettNoneRequirements & Scope*Due Date* MM slash DD slash YYYY Blog PostsAsset Lead*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneReviewer*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneApprover*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneSubject Matter Expert*(select one)Jonathan AndrewsBrianna WolcottBill HoffmanJeff KunstlerColin MaggsDoug ByrneSam KrasznaiJim MarroneSkip DavisBen DeRossettNoneRequirements & Scope*Due Date* MM slash DD slash YYYY Social PostsAsset Lead*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneReviewer*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneApprover*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneSubject Matter Expert*(select one)Jonathan AndrewsBrianna WolcottBill HoffmanJeff KunstlerColin MaggsDoug ByrneSam KrasznaiJim MarroneSkip DavisBen DeRossettNoneDue Date* MM slash DD slash YYYY Requirements & Scope*Social HeadersAsset Lead*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneReviewer*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneApprover*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneSubject Matter Expert*(select one)Jonathan AndrewsBrianna WolcottBill HoffmanJeff KunstlerColin MaggsDoug ByrneSam KrasznaiJim MarroneSkip DavisBen DeRossettNoneRequirements & Scope*Due Date* MM slash DD slash YYYY Newsletter FeatureAsset Lead*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneReviewer*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneApprover*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneSubject Matter Expert*(select one)Jonathan AndrewsBrianna WolcottBill HoffmanJeff KunstlerColin MaggsDoug ByrneSam KrasznaiJim MarroneSkip DavisBen DeRossettNoneRequirements & Scope*Due Date* MM slash DD slash YYYY Featured Area BlocksAsset Lead*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneReviewer*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneApprover*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneSubject Matter Expert*(select one)Jonathan AndrewsBrianna WolcottBill HoffmanJeff KunstlerColin MaggsDoug ByrneSam KrasznaiJim MarroneSkip DavisBen DeRossettNoneRequirements & Scope*Due Date* MM slash DD slash YYYY Product PageAsset Lead*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneReviewer*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneApprover*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneSubject Matter Expert*(select one)Jonathan AndrewsBrianna WolcottBill HoffmanJeff KunstlerColin MaggsDoug ByrneSam KrasznaiJim MarroneSkip DavisBen DeRossettNoneRequirements & Scope*Due Date* MM slash DD slash YYYY Slide-InsAsset Lead*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneReviewer*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneApprover*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneSubject Matter Expert*(select one)Jonathan AndrewsBrianna WolcottBill HoffmanJeff KunstlerColin MaggsDoug ByrneSam KrasznaiJim MarroneSkip DavisBen DeRossettNoneRequirements & Scope*Due Date* MM slash DD slash YYYY Pop-upsAsset Lead*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneReviewer*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneApprover*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneSubject Matter Expert*(select one)Jonathan AndrewsBrianna WolcottBill HoffmanJeff KunstlerColin MaggsDoug ByrneSam KrasznaiJim MarroneSkip DavisBen DeRossettNoneRequirements & Scope*Due Date* MM slash DD slash YYYY Drip EmailsAsset Lead*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneReviewer*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneApprover*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneSubject Matter Expert*(select one)Jonathan AndrewsBrianna WolcottBill HoffmanJeff KunstlerColin MaggsDoug ByrneSam KrasznaiJim MarroneSkip DavisBen DeRossettNoneRequirements & Scope*Due Date* MM slash DD slash YYYY Webinar / Live EventAsset Lead*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneReviewer*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneApprover*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneSubject Matter Expert*(select one)Jonathan AndrewsBrianna WolcottBill HoffmanJeff KunstlerColin MaggsDoug ByrneSam KrasznaiJim MarroneSkip DavisBen DeRossettNoneRequirements & Scope*Due Date* MM slash DD slash YYYY OtherWhat is the asset? Asset Lead*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneReviewer*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneApprover*(select one)Jonathan AndrewsBrianna BellCamila KennedyJeff KunstlerBill HoffmanColin MaggsBarry MalterDoug ByrneSam KrasznaiJim MarroneNoneSubject Matter Expert*(select one)Jonathan AndrewsBrianna WolcottBill HoffmanJeff KunstlerColin MaggsDoug ByrneSam KrasznaiJim MarroneSkip DavisBen DeRossettNoneRequirements & Scope*Due Date* MM slash DD slash YYYY
